Conservative promises build trust worth more than dilution

We wanted to make sure that we put forth numbers that we knew were going to hit, and that cost us some dilution upfront in the form of lower valuations. There's just a trust that builds from that, where when we tell people we're going to do something, that they have conviction that we're going to do it.

The way I think about setting up a plan when you have limited visibility and some major headwinds is setting up a really conservative plan and then having milestones, short term milestones that unlock the ability to lean into growth and spend based on hitting those targets.

I think the sooner, the better like rebrand before I even joined. Will they let me change the name was my criteria for joining. And I would say in general, the sooner, the better, but obviously after you know that you have product market fit and you have something to scale, so you don't want to invest too much in a brand that isn't going to get you as far as you want to get if you're going to obviously scale.

It's way easier to deal with a crisis if you have plenty of cash in the bank. So if you can raise capital and maintain higher level of cash in the bank, it will help you to go through the next crisis, but it's not going to avoid it.