Your best users will lead you away from your core job

If you follow your best users, they'll take you up to this world that then actually destroys the lower end of the world of why people are there.

We used to have this rule, the 80/20 rule, where it's like you can't just build for that 20, I don't think we made this up by the way. I think this is a common thing, but we'd always refer to it and say, we want to be building for the 80%, and even though the 20% are going to be more vocal.

I think the error that people make more often than not is they are actually too stuck on their own product vision. If you go to an enterprise customer and they actually have this other massive burning problem, a lot of people are unwilling to go and pivot to the big problem.

One of the mistakes that I see a lot of product managers make is they over index on people who are going to be unhappy with the products they're launching... Design it for the bigger number of people who are going to be using it tomorrow.

There's this thing from consumer advertising, which is you throw a consumer one egg, they can probably catch it. You throw them four or five eggs, they're probably going to drop all of them. And oftentimes founders want to talk about the four or five features they have, maybe 10 features.

When you sign up for Facebook for many, many years, you'll get this little thing called People You May Know. Then you'll have this person who just signed up for Facebook, you go, 'Why I'm seeing this person?' It's not because you need a friend, because they need a friend. So what Facebook did was it made your experience slightly worse to make that person's experience slightly better.