Strategy without execution is worthless; execution without strategy is waste

Basically strategy has no business value. It's basically a document with a few words. And I think it starts accumulating value as you generate business impact and results.

We can ship trash faster every single day. We need strategy and really smart decisions to know what to ship.

Most teams can move faster. But faster for what? We can ship trash faster every single day. We need strategy and really smart decisions to know what to ship.

What I call the anti-pattern of what we want to do. Someone says, 'Hey, you know what? This would be great to build.' And you go pull data to go justify why that would be great to build. Call that identify, justify, execute. First you have to really understand from first principles what is actually going on. So understand, identify, execute.

We come up with an idea, we believe in it, all the indications show it's good. Maybe the early tests show it's good, then we just go all in and we try to implement it and I made this very mistake many times as the product manager, I was the guy pushing for the ideas.

I've met a lot of organizations that think most of their issues are in the training of their people. And 99% of the time I see that it's actually in the way that they're setting their goals and deploying their strategy. Because once you train those people, they have no context on what to work towards.

You should attempt to solve something where your current outcomes that you're getting are lower than the outcomes you wish you were getting. That's what I call a gap.