Simplicity beats feature competition

You don't need to outdo the competition, it's expensive and defensive. Underdo your competition. We need more simplicity and clarity.

I value consistency over comprehensiveness. We would much rather be on fewer phones with a more consistent experience than be on all of them with an inconsistent experience.

We made this choice with... So it's a little hard to remember, right? Because it's like 18 years, 17 years ago now, 18 years ago almost. In that era, Office was impregnable, right? So software had to be distributed physically, right, it had to be shipped around, it had to be bought and installed. It was harder to use. And so there's a very high transactional cost. Because there's a very high transactional cost, the buyers would always make this decision like, 'Do I want the thing with 1,000 features or the thing with 995 features? I don't know what those last five are, but I might as well have all of them.'

Some of the best startup advice I've heard is startups should focus on one thing and be really, really exceptionally world-class at that one thing. And one of our early zigs is we are going to do exactly the opposite of that.