Category size limits company potential

You can only be as big and successful as your market category.

When you're thinking about category creation, it's really, for us, it was really about the scope of what we're trying to do and not wanting to be in something too small.

Instead of spending the time and money to build a new category, we were going to spend the time and money to elevate the value of this category. So rather than changing the category to something else which we could value at whatever it was, we were just going to spend all of our resources to make this whole category much more valuable to the users, to companies.

TAM refers to Total Addressable Market, a measure used to evaluate the potential size of a business opportunity.

You can't constrain by always sorting, descending by TAM, but we're not very much, from Figma Design, there is no reason, no data that we could look at that said, there are enough designers in the world for Figma Design to be a big market.