Hire generalists in early stages, specialists later

We want to hire mutts. For example, there's a woman in a company named Rebecca. Rebecca was a data scientist we use at Cora. She got her PhD in MIT in I think behavioral psychology or something. I'm probably going to misquote that. But, got some crazy degree at MIT, and then was a software engineer at Stripe.

Being a generalist, I think much more important than it used to be. If I'm putting together a product team today, I would really obsess about getting as many skill sets as possible for each person I hire.

Emily defines three marketing areas: product marketing, content marketing, and growth marketing. The "second T" refers to her "pi-shaped marketer" concept - someone with two expertise spikes instead of one.

You want the first marketer to be an expert in one of those three areas that I mentioned, product marketing, content marketing, growth marketing. And you want them to be proficient in another one, the second T. But you want them to be able to set strategy and know how to hire contractors across all of them.

If you want to achieve a 10x outcome, hiring someone that's an expert in the field, it's maybe unlikely you're going to achieve that 10x outcome, because they're likely to do things the way things have always been done.

You need a really good enterprise salespeople. Taking someone from small business and expecting them to do enterprise sales, big no-no.