Transparency builds trust, especially in crisis

During crisis, people will appreciate more than anything else transparency. And if you hide information from them, then they would leave, they don't trust you anymore.

Even when it's really, really, really, really hard, you still have to just be transparent.

Wordle is a popular daily word puzzle game that was acquired by The New York Times in 2022.

This was a moment where we just had to come out and really tell the world, 'We're mid integration. We're really not trying to communicate more than Wordle being a fun diversion from the news. Here's what happened, and why.' Everyone understood.

If people feel heard, it makes a difference. You have to be respectful and you have to be transparent and you have to explain... You have to really say, 'Here's for real why.' And you have to listen to your audience.

When you hire and you have such a talented team, we want to share with them everything, and the reason for that is that, 'Dan, you are working on every challenge together.' And as a leader, there were many situations in my professional life that I knew some bit of information and I felt all the way on my shoulders, and I love to call it the dark side of the moon. You're there alone.