Overcommunicate your vision - repetition is necessary

As a founder, I was like every week I was like, 'Hey everybody, before we get started, this is the mission we're on, this is why we're doing it. This is the thing we're doing in the world.' And as a PM sometimes you're like, 'Well, I told people three weeks ago and I put it in that email that I sent out to everyone and it was in the top of the PRD, so why hasn't everyone understood why this product exists?'

Never think that one communication, meaning an email or an all hands, reaches the audience. You have to be smart about how you communicate.

It's on you to ensure that there is sufficient supply of known valuable work to do. And there almost always is, but it's creating the clarity around that. Creating the alignment. Making sure everyone understands what they're supposed to be doing.

Internal comms is everything there... I was using that as a platform to communicate internally... Every week when we were at the stage where we were trying to get the first version out to customers it was a weekly demo.