Internal buy-in matters as much as customer validation

You think that customer research is all you need to build a product at a company, but figuring out how to create excitement internally and get buy-in from other teams because they're the ones that are going to build it. They're the ones that are going to help market. It's all a team effort.

Be very clear about what we're testing, doing that with data, doing that with personal customer stories, give people a sense of velocity and speed. No one wants to fuck with a high-speed train.

Rathi is discussing his approach of creating three alternative press releases (PR FAQs) during product discovery instead of presenting just one roadmap option.

When you are in the product discovery phase, you would have heard from a lot of folks. Finally, if you show them just one roadmap, it feels like, 'Hey, this person didn't...' They listened to my interesting point which was valuable, but didn't include it.

Failure is the most likely outcome... There's a 70% chance that whatever you're working on is not going to exist in six months.