CEOs should own the product, not delegate it

I think the CEO should be basically the chief product officer of a product or tech company. If the CEO is not the chief product officer then I don't know if they're a product or tech led company.

As CEO, once you get to a certain scale, you can actually define what you want the role of a CEO to be at your company. The Superhuman opportunity deserves everyone who works at the company to spend as much time as possible in their zone of genius.

What's highly correlated is that somebody bloody knew what to do when. That is the most important thing. And I call that content. Content means what you do when. Process means how you do the thing.

Saying a company is design-led does not mean it's designer-led.