Values need trade-offs or they're just platitudes

I rewrote the values designed to be a sharp knife to cut out the parts of the company that I just knew wouldn't be effective.

Values aren't values unless there's an actual trade-off. And so we had things like optimize for the long-term. There's a clear trade-off when we optimize for the long-term, you probably give up short-term revenue.

Good values have to be honest... The second one is applicability. You have to have value that you can actually figure out how to apply to your work... Three is I think the last thing for a good value is this idea of reversibility.

Who is glad you exist? Why are they glad you exist? And that is a fact. That is not an inspiring idea. That is like, okay, we work with this company that does AI-based optical character recognition, document ingestion, etc. Why is the world glad that they exist?