Mission clarity unleashes extreme performance

At Binance, there was a very strong belief that 80% of the world doesn't have access to financial tools. When we look at crypto, it's largely about speculation or bitcoin. For most of the world, they just need access to a US dollar, stable coin and just knowing that my currency is not getting deinflated because of things beyond my control.

Don't just build a product, build a movement. To the extent that we've been successful, I think it's that we give people something to believe in, a philosophy, a worldview.

Having that be part of the day-to-day conversation, it seems like such a small thing, but it adds up to having clarity on goal, the KPI point, and then clarity on why, the narrative point. If you can marry those two things, I think that's an incredibly powerful combination.

If there's only one thing I said in this interview today, actually I'm not sure what it would be, but I think a good candidate is try to get everyone to row together in the same direction. Otherwise, why the hell are you all in the same company?