An owner never says that's not my job.
Extreme ownership means no task is beneath you
Leadership → Culture
At Deel we have this concept called 'little hands'. It basically means that no matter who you are, where you sit within the organization, you need to be willing to get into the little things and do the nitty-gritty work and not shy away from it.
Brian refers to Brian Chesky, CEO of Airbnb, where Jason Shah previously worked as a product leader.
Nothing is above them. I've seen whether it's Brian caring about the full bleed image on the homepage, whether it's Jeff Bezos who famously would receive customer emails, read many of them, forward them, and he's famous for question mark emails where for his time's sake he would just forward an email to a leader with a question mark and you would just have to figure it out and then report back in 24 hours with the resolution thereof.
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