Design culture can't be grafted on later

I've never seen somebody graft design culture on after the fact. It's there at the beginning in the root DNA or doesn't exist.

The whole company is constantly asking how can the thing that I'm working on be a little bit better?

I think very early on when it was the three of us I would be the one doing the broad strokes designs like this is how the UI works and this is how some of the things work. They were the ones that were like, 'Oh, there should be animation here and there should be this kind of thing here.' I think it's like that DNA I think comes from all of us.

I think these things happen when you give people more of the ownership of the project and also the space to do that and then you also have leadership or generally the company culture that values the quality or the craft.