Culture is a product you build for your team

Culture is a product, period, and every company builds two products, one is the product they build for their customers, and the other is a product they build for their team.

Just like you would never freeze the lines of code of a product, you would never freeze the lines of code of a culture. Culture should be iterated on just like you iterate on product.

When you're building companies, we actually build two products. We build one for our customers and we build another one for our employees. That's actually how we work part of it. That's the term he uses for that, is culture.

If you don't intentionally evolve the culture, it will evolve without you. So culture is always going to evolve. That's just the way humans are.