AI adoption starts with leadership doing the work

Goose is Block's AI programming tool and agent that can automate tasks and control computers using Apple Script and other extensions.

Really try and use these tools yourself. The way in which I think we've been able to drive most of the adoption is Jack uses Goose, I use Goose, our executive team all have used Goose and use it regularly and use other AI programming tools and assistance as well, and we do it every single day.

The number one predictor is, 'Does the CEO use ChatGPT?' If the CEO is in it all the time, being like, 'This is the coolest thing,' everybody else is going to start doing it.

It's not enough to give them the tools. You have to build the incentives programs, the motivation, the examples to how you do it. I see a lot of companies roll out their agents and just expecting companies to adopt. It doesn't work this way.

Change management here is going to be a critical part, but it's not enough to give them the tools. You have to build the incentives programs, the motivation, the examples to how you do it.

I'll clear several days in a road, three or four days actually join a team, pick up a small task, hopefully a small feature that we can get all the way from start to finish in production and do that going through the exact experience the team has. While one does that, it's really valuable and important to keep a friction log because then what you want to do is write up the experience.