David Placek

You don't want to make a statement here. You want to start a story.

Your brand name, nothing's going to be used more often or for longer than that name. Design will change, messaging will change, products will change, but that name is there.

There is no power in comfort, not in the marketplace.

Humans only pay attention to what is new or what is different. So if you're looking at shoes and they're all black, black, black, black, and then the next pair of shoes is red, that's the first thing you focus on.