Bob Baxley

Your career's not your life. There's a lot more to it than that.

Saying a company is design-led does not mean it's designer-led.

I've never seen somebody graft design culture on after the fact. It's there at the beginning in the root DNA or doesn't exist.

The whole company is constantly asking how can the thing that I'm working on be a little bit better?

You should wait as long as possible to draw a picture. Once you make that mark on the canvas, everything you do after that is in response to that mark.

We have an obligation as product people to put that emotional energy back into people's lives.

I think design is most successful at impacting what ships at the end if design is considered phase zero of the engineering process, rather than a by product or a part of the product process.

Most likely the new place hires you because of the values of the organization you left, but not the behaviors.