Your users' success is your growth engine

I literally had a running tally of how many people we'd gotten promoted for using the product, and I knew if we were getting those at the major accounts we were trying to win, something good was happening and we were going to be successful with really large deals.

There's not a better evangelist than a person whose career you have materially helped to improve based on matching the right person to the solution so that they can have more impact at their company.

I would invest a tremendous amount of energy into helping your customers themselves survive.

Hype as well is really tied to emotion. So to the extent that a person using a product can feel like, 'Oh, this thing that is built in the product was built for me not to advance the company's goals or anything like that, but to make me feel special, to make me feel happy.'

On a long enough timeline, playing positive-sum games with your customers is the ultimate growth hack.