Design quality directly drives growth metrics

Things that are more beautiful, increase trust. You see that we've put painstaking detail into this, and we care about the details of how something works, and that gives you assurance that we care about other details that you can't see too.

Quality is growth. And if you think about how you can make your product easier to use and more understandable, that will of course drive people to use it, and use more of it, and have a better experience with it that they'll want to talk about with others.

I actually see it as part of growth strategy to make sure that that brand shines through every single interaction. And I always talk to my team about it, because that is one big lever in our growth story.