Consumer subscription lacks B2B's natural advantages

B2B subscription businesses typically offer predictable revenue, strong customer retention, and net dollar retention (existing customers spending more over time).

Consumer subscription just doesn't have any of these benefits. Consumers are way less predictable. They tend to retain worse than businesses, and they also don't have net dollar retention characteristics.

User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one.

We call it internally the hamster wheel of content creation. You get on because you love it and then how do you get off.