Simplicity is your pricing superpower

My advice is keep it simple. Fight so hard to resist the temptation to add extra ways in which you price.

"Asset test" refers to Ramanujam's term for a simple validation exercise to test if your pricing strategy is clear enough.

The asset test that you probably should go back on Monday morning and do is take some of your early prospects or customers and ask them to articulate the pricing strategy back to you.

You can actually go to any E-commerce website, like, I don't know, go to Lululemon, go to Amazon, make your conversion process as easy as theirs. That should be your goal. The consumers shouldn't be confused about complicated pricing, where to find all of that.