Productivity gains are pricing quicksand

It's so hard to sell productivity software, which I learned the hard way.

If I give you a little monetary boost and reduce that monetary friction, I can actually causally change your ability to become successful, because I've given you a little bit more time to try that idea a little bit longer.

In Moesta's framework, "frictional coefficient" refers to barriers (F3 and F4 forces) that prevent customers from switching to new products or services.

I raised the price of the condo, included moving in two years of storage as part of the deal with the condo because it's the frictional coefficient and I increased sales over 30%.