Limit early access to protect long-term adoption

The "Safety Funnel" refers to Atlassian's internal framework for gradually expanding product access to limit negative user experiences during rollouts.

The Safety Funnel is amazing. You basically put a hard stop and you limit the number of people who had bad experiences.

We would invite only like... In the beginning, we maybe invited like 10 people a week. And eventually we increased those amounts. But the reason we did it that way was that we thought that if you just invite everyone at once or a lot of people at once, all of those people are going to probably hit the same problems in this kind of software that is very early stage.

First I would ask, why do you want to be product led? What assumptions are you making in terms of why being product led are going to be net positive for the business or for your customers? And I might even ask them to define what product-led means to them that we can get on the same page of what we're even talking about.

The number one mistake is hiring a head of growth, giving them no resources and expecting them to pull rabbit out of their hat.