"Here" refers to AI agent products, contrasted with traditional software products that require complex activation flows.
One area that we've spent very little time in is activation, because usually I spend majority of my time in activation because there's so many awareness things that need to happen, and so many things that we need to smooth out experience for the users in order for them to get through that setup moment, to aha moment, to the habit loop, and here you're just interacting with agent.