Technical audiences reject traditional marketing

Designers don't want to hear from marketers. They don't want to be marketed to and they have an extremely high bullshit meter.

If I understood it, it was probably too basic, or if I could have written it myself, it was probably too basic.

When you think about cheap channels, that's a really good place to start, is just add value to people, answer their questions. And when you answer their questions and present your solution, if it's a fit to what they're looking for, that ends up being a cheap channel for you.

The main thing to think about it is, is the Google search over? If someone reads your content, if they typed in something to Google, and then they read the article that you've published, are they going back to Google to continue reading more or is the Google search over? Because ultimately that's what the search engines care about is, I want to make sure this person gets their answer quickest way possible.

You cannot just have ChatGPT write your copy and post it, you need to show personality. There needs to be humanity that it goes through it. And it's not natural for everybody, and it feels very awkward sometimes to start. But it's important to people to see who is building the company, because there's so much competition now on functionality, so they can rally behind a team.