Start niche or go broad?

For most startups I would choose towards the fewer people end of it, where you choose who's going to be your diehards and then you foster them and create really deep meaningful relationships with them. And the way to do that is to decrease the surface area and apply more pressure.

All we're looking for in the beginning is a white-hot center of opportunity, a small population that is an enormous fan that's getting enormous impact.

Find the niche, start really small and find the niche. I think oftentimes I've seen other startup founders... being like, 'I'm going to build this world's largest community off this kind of thing,' and it almost starts at this super scaled version and then they set themselves up for failure.

dbt is a data transformation tool that helps companies manage and structure data in cloud data warehouses.

dbt had an ecosystem advantage and they were open source and this helped really dramatically for lots of people to have low barrier friction to just try it out and spread organically. They first got started with very horizontal. People could just get started without ever even talking to sales and think that was a competitive advantage.