Paid acquisition: necessary evil or growth trap?

If you have really healthy LTVs and that usually means that you're attracting a proconsumer buyer, so they may be single player, but they're using it for work... if I'm seeing things like that and I'm seeing that you're converting five plus percent of your free users to a paid subscriber, then there is a big opportunity to play paid and lean into paid growth loops.

If you're going to spend a hundred billion on ads, why would you spend $50,000 on SEO? That doesn't make sense.

D2C isn't dead. Just the approach for how people did D2C is a bit dated. We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing.

80% of sales and marketing budgets tend to go to the top of the funnel and the bottom of the funnel. So sales folks and ad-type spend, field events, whatever it is, that's where it goes. The problem is bottom of the funnel efficiency and top of the funnel efficiency has plummeted the past decade, just plummeted.