Growth means moving users to value, not just metrics

Growth as the job is to connect users to the value of your product. Growth sometimes gets this reputation that it's just pure metrics hacking.

For me, growth equals whatever it takes to move the needle. That could be zero to one building a new product. It could be M&A, it could be SEO, it could be social, it could be onboarding.

"Fire strategy" refers to a highly effective or successful growth strategy that has proven to work well for the company.

It's once you unlock a fire strategy, that's when I think you think about hiring someone full time on growth to fully harness that new growth loop you've built.