AI search rewards frequency over ranking

In order to win something like what's the best website builder? At Google, they would win if their blue link showed up first. But that's not the case in the LLM, because the LLM is summarizing many citations, and so you need to get mentioned as many times as possible.

"They" refers to leads from AI chatbots like ChatGPT. LLM traffic means visitors from AI search engines versus traditional Google search results.

They are significantly more valuable. So Webflow, we saw a 6X conversion rate difference between LLM traffic and Google Search traffic.

I think this is actually the biggest change since the inception of Google actually. I don't think we've seen something as profound as what's coming with AI and search.