Working with Engineering

Engineers often underestimate the time needed to build features they advocate for, compared to features you request as a PM. Involving engineers directly in the design and planning process can help align their motivations and lead to more realistic timelines.

Treat AI tools like new junior engineers on your team. Give them specific, bite-sized tasks to work on, and provide guidance and support as they learn. Expect some trial and error, but focus on building up their capabilities over time rather than relying on them to be perfect from the start.

While formal processes are important, proximity and shared goals between cross-functional team members can be even more impactful. Aim to have your engineering, product, and design teams physically close together and aligned on common objectives. This allows for more spontaneous collaboration and a deeper shared understanding of customer needs.

Providing the right level of detail is crucial for successful execution. Focus on delivering clear, comprehensive specifications that give your engineers a solid understanding of what to build. The amount of detail you need may vary based on your team's experience, so communicate closely to find the right balance.

Resist the temptation to pressure engineering. Instead, focus on educating them about the market and how the new tools and processes can benefit their work. Involve the engineering "champion" in the decision-making process so they feel empowered to make the best choice for the team.