Friction can be your friend

When you want to get somebody to do something more, you make it easier. When you want someone to do something less, you make it harder.

We came up with what was called the shouty rooster, and internally we said, 'Don't be a cock.' A little rooster would pop up and say, 'Hey, this is going to cause a notification for 147 people in eight different time zones. Are you sure you want to send this message with the @everyone?'

Sometimes, any kind of work that we put on the user, we should be skeptical. We have to really prove that it's worth their time, and then measure if they actually do it.

One of our product principles, which became opinionated defaults, which is basically making it hard to do the wrong thing when you're setting up your Patreon page and easy to do the right thing but not eliminating choice.