Design excellence is table stakes

Design for consumer products is such a critical part of how you build the right pull from consumers these days. Poorly designed products have no chance at this point. Your craftsmanship and the design capabilities have to be A plus.

I think today it's almost a very basic thing now. Pretty much from the very beginning, you need pretty high level design for people to even pay attention or consider you seriously.

We always look for people that care about it. As a business, why we really care about it is that we see that cooperation only happens if people use the product and our product, which is supposed to help the cooperation, coordination. If there's friction or the experience isn't that great or there's little paper cuts, I think it gets really annoying for people to use.

Most people, I would say, under invest in design, point-blank. When you get to a certain scale, maybe things change, but truly I don't think most teams have experienced what it feels like to have a really high design ratio and what that actually does to the quality of the work and the quality of the thinking.