MVP is dead, MLP (Minimum Lovable Product) is the future

Minimal lovable products is the new MVP. The new minimal viable product.

It shouldn't be minimal viable product anymore. Viability is left back in 2010s. Now it's minimal lovable product. That's the only thing that matters.

In a world where there are so many different options, it's hard to just feel like, 'Hey, use this thing. It barely meets a quality bar.'

"This part of uncertainty" refers to not knowing whether poor product traction is due to a bad underlying idea versus poor product execution quality.

It's not getting traction. Is it because the underlying idea is wrong? Or maybe your product just sucks? By forcing everyone to build a product that people will love, we kind of cut out this part of uncertainty.

There is sometimes a recommendation or an instinct just like, 'Ship things super, super quickly and get them out there.' And I'm not saying don't move fast. Obviously you need to move fast in the early days, but make sure someone rereads your email so that it sounds good. Invest in having a decent photo or a decent illustration.

You don't have to be absolutely perfect, I think, to win. You just need to be good enough and being consistent about it.