Momentum feeds on itself

Momentum is reflexive in that, you know, high momentum leads to more high momentum. Low momentum leads to more low momentum because there's this energy that goes through companies.

We constructed the roadmap so that we found this sort of a low cost, very cheap way to have some impactful change early on. I think that was really, really important. And so we put together just some of the designs for what the experiences were going to look like.

We had a choice to make between launching something which will take six months, versus launching something that we can launch in a very small-ish kind of way, but launch it in a month. And we chose the latter, because when we did that, I remember people were giving high five to each other, people were saying, 'Hey, you know what? This is great. We put something in front of customers.'

The team did not get distracted by much all through the period during which the acquisition happened. There was a lot of opportunity for distraction. This team was shipping every week, we were super focused on the goal, let's make this thing work, let's get these notes out there.

Real professional ship. At the end of the day, real... I don't care if you're a marketer or product person, engineer, ops person, people ops, real professional ship, and they ship at a pretty high frequency for whatever they're doing.