Constraints force creativity and focus

I really believe that many time, like spending more time on working on something will not yield to better results or to better products. Many times using, like the setting traps mechanism of saying, 'Listen, we have three weeks, let's think about it.' And [setting goals] by time, it makes you extremely focused.

There's always a shot clock. When you're working, especially on a zero to one product, I think it can be very easy to feel like you have the luxury of time, of just like, we got to take the time to figure this out and get it right and that's what's most important. But the sort of build versus buy question is always live and it's always fair.

It was 10 days from when we decided we were going to ship to when we shipped.

If you set a different goal, 'I want to reduce it from four months to three months.' So many times, this translates in people's heads to, 'I want you to work harder. I want you to work longer hours.' And, this is not a message here. It's about working smarter.

What it really looks like is you have some rough time budget for how long you think something's going to take. By the time 10% of it has passed, after week one, you have something that works that tests some kind of key hypothesis internally.