Shipping Velocity
Good enough beats perfect
Speed is a habit, not a sprint
The first version should embarrass you
AI changes the speed equation entirely
Fake it before you automate it
Cut scope, not quality
Ship predictably, not frantically
Small teams ship faster than big teams
MVP is dead, MLP (Minimum Lovable Product) is the future
Momentum feeds on itself
Constraints force creativity and focus
Redesigns almost never improve metrics
Execution beats strategy every time
Your biggest experiments might become your biggest products
Common Questions
Shouldn't we wait until we have the perfect product before launching it? I want to make sure we get it right the first time.
No, the fastest way to learn and improve your product is to ship it early and often, even if it's not perfect. Focus on getting something in front of customers quickly, so you can gather real-world feedback and iterate based on what you learn. Perfection can come later - what matters most is getting started and adapting as you go.
See what experts sayHow do I know when my product is ready to ship? I want to make sure it's perfect before releasing it.
Striving for perfection can actually hold you back. Instead, focus on getting your product to a "good enough" state to ship. This allows you to get real feedback from users and quickly improve based on their needs. Don't let the perfect be the enemy of the good - ship early and often to stay competitive.
See what experts sayHow do I actually improve the shipping velocity of my product? I feel like my team is always rushing to get things done at the last minute.
Shipping velocity is not about sprinting, it's about building a culture of speed and urgency. Focus on making decisions faster and taking action daily, rather than waiting until the last minute. Make it a habit to continuously raise the bar on how quickly your team can get things done, even if it's just a small improvement each time.
See what experts sayHow can I ensure my team is moving quickly enough on product development?
Don't aim for perfection on the first try. The best product teams prioritize speed over polish, releasing a rough but functional version that embarrasses them. Then they quickly iterate based on customer feedback, improving the product each week. This rapid shipping cycle allows you to get valuable learnings faster and build the right product.
See what experts sayHow can my team keep up with the rapid pace of innovation in our industry? It feels like new technologies and approaches are emerging faster than we can implement them.
AI is dramatically changing the speed at which new features and products can be launched. Leading companies are now able to develop and deploy new capabilities in a matter of weeks, rather than months or years. To stay competitive, your team needs to adopt agile development practices and leverage the latest AI tools to accelerate your shipping velocity.
See what experts say