There's always like a trade-off between speed of delivery and speed of discovery, and that actually leads to the next layer of how do we combine the two? Because people tend to think it's an either/or.
Speed of learning beats speed of delivery
Execution → Process & Rituals
Kindergartners just start doing. They don't worry about their rules. They don't worry about who's in charge. They just brute force trial and error.
You can't split test your way to love. This experiment led product management approach, where you throw a bunch of things on the wall, and then you kind of see what sticks, and generally we don't advocate this.
When you are a small startup, strategy does not matter because there's not that much a strategy as about. Maybe later on you might be fruitful to think about strategy, but strategy kind of assumes that you can do multiple things at the same time, which small startups cannot.
If every single one of your initiatives that you're doing on growth is an experiment that's a problem. It's almost like a disease, like a paralyzing disease.
More from Itamar Gilad: