Remove blockers, don't add process

What's holding you back from moving faster? We don't want to hear updates, we don't want to hear strategy questions. We want to understand what's slowing you down or what's holding you back from moving even faster.

The journey of making Figma Design was a lot of table stakes features had to be built, as well as the shiny cool new stuff. We literally at some point had a team that was called Blockers. They just went in one by one, struck them down.

Sometimes all you have to do is change a process. They changed it so that instead of... I think someone had to print it out and walk it down three or four flights, and they get approval. And then someone else had to walk it back up, and so it was just that interim. They didn't replat anything. They didn't redesign anything major. They just sent an email.

Escalation is a tool. People get stuck. As soon as you are stuck, escalate. Go together, go make your case to whoever it is.

Having marketing ops means you suck at marketing... When you say, oh, their job is to do this manual process long term. That's where I get super concerned because you're not rooting out efficiency in how you build your company.