Build systems, not one-offs

People and teams don't really reach their goals. They fall to the level of their systems.

Don't let the perfect be the enemy of the good.

Do very few things consistently and try to do them well, and then see if they're working for you.

What they do is they really take notice of things that are starting to work in more of the experimental phase, some of these one-offs. Then, they work closely with editors to test and find product market fit for new formats that can actually scale across many parts of the report.

The system matters just as much as any given experiment, probably even more. I think starting with a growth model, so you have an understanding of how your company grows in the first place and which channels you're going to leverage is critical.