The ultimate guide to product-led sales

Product-led sales assumes that there is a migration from an individual use case that you acquired an end user with and an escalation into an enterprise-level solution that solves enterprise-level problems.

Do not skip those onboarding questions. No, they do not detract for your onboarding completion rates and people that do drop off in the profiling stage, they were low intent anyways.

My goal professional is actually to have options so I can choose what I want to do. You start thinking about what can I do next year that will increase my option pool?

Full-time jobs are not the best way to monetize the skill that you have. Too many people blindly default to that package and don't explore other options.

Never ever once have I seen a rebrand or redesign, especially of UK marketing site produce good performance results.

Self-serve monetization has a cap of about $10,000. That's just how much we're able to process on the credit cards before they start getting flagged and declined by the banks.

The worst thing that you can do is to say, 'I'm going to do product-led growth,' or, 'I'm going to do product-led sales and I'm going to do it in marketing.' Recipe for disaster. You'll be failure mode within six months because product has to take accountability over selling of the product itself.

In traditional sales world, marketing creates pipeline for sales. Sales sells product. Product engages with a paid user to drive retention. In the product-led sales, product acquires and activates a customer and product creates pipeline for sales.

90% of product-led sales is converting the usage into an opportunity by finding a buyer outside, by finding the decision-maker outside.

MQL stands for Marketing Qualified Lead, a term used to categorize potential customers who have shown interest but aren't yet ready to purchase.

You cannot consider a new product sign-up an MQL in the traditional sense. They're just not there yet. They have a fraction of the enterprise problem that they're solving and they're not ready to buy.

When you're doing organic search or paid search, you're making Google richer. You need to create your own or your earned channel that nobody else can compete in but you.

Your problem is not unique. I am 99% sure of that. Your problem has been felt by somebody somewhere and you trying to re-engineer solution is time lost to market.

Growth team can optimize, growth can maybe lift it by 10, 15%. But if you have core product and core marketing issues, growth team will not be able to fix them for you.

I guarantee you 75% of your customers in freemium product are not aware of what you're selling. Only focusing on monetization awareness can give you incredible output on driving monetization.

If you cannot collect the sample size in a month, we shouldn't test it, period. Because it's just then it's not fast enough.

To figure out your product market fit and how to distribute it, it's not something that you can outsource to somebody.

My north star metric is insights per minute. That's what I try to use whenever I have any live meetings with people.