The ultimate guide to founder-led sales

Founder led sales is not about revenue on day one. It is about learning as fast as humanly possible to get to that pulse, so that you can earn the right to sell.

You need to be vulnerable. I would be very open and honest with where you are. Hey, I'm an early stage startup. We have a lot to learn. Can we kind of gain your insight into how this problem is manifesting on your side?

If you tell them you have a fully baked, ready to go product, they're not going to give you honest feedback. When you're vulnerable and when you tell them it's not fully built yet, even if it is, you will get more raw and honest feedback.

Before you buy any tool, don't even think about tools. Can you manually find 30 people that you want to spend 15 to 20 minutes writing a rock solid note to?

Sales is supposed to feel fun for the buyer. They should be like, this feels fun. This person's invigorating. They're going to change my world.

Once you are in, you are in. Once you are in, you are now a preferred vendor. You now have the ability to cross over into other business units.