Lenny Distilled

The art of product management

Featuring: Shreyas Doshi (Former PM, Stripe, Twitter, Google, Yahoo)

13 quotes · 9 insights

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Front-load hard work to accelerate later

If you do a pre-mortem right, you will not have to do an ugly post-mortem. You might still do a post-mortem to learn, but odds are very high that it is not going to be a bad post-mortem.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:24:50

Learn your boss's mental models, not just their decisions

You as a PM perhaps are fixated... on the execution level, which is what does it take to get something done? The CEO on the other hand is approaching it from the impact level... there is that mismatch.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 47:46

Focus on what matters most and ignore the rest

The LNO framework categorizes tasks into three types: L (leverage), N (neutral), and O (overhead) tasks based on their return on effort invested.

All your tasks are not created equal, there are actually three type of tasks... L tasks which are leverage tasks... when you put in a certain amount of effort, you get 10X or 100X in return in terms of impact.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:35:02

L tasks refer to Doshi's framework categorizing work as Leverage (high-impact), Neutral (maintenance), or Overhead (low-value) tasks.

The L tasks, PMs implicitly just deep down they know what their L tasks are, because those are the tasks that are bothering them the most because they are not doing them or because they're not doing them as well as they know they should.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:41:43

L tasks refer to Doshi's productivity framework categorizing work as Leverage (high-impact), Neutral (maintenance), or Overhead (low-value) tasks.

The reason we procrastinate on these tasks are, one, because we know that they're L tasks, we know the impact they'll have, and we are a little scared... The second is they require dedicated attention. And again, we are afraid about whether we'll have anything interesting to say.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:42:38

Minimize opportunity cost, don't maximize activity

In a high leverage role, you should stop doing work that simply provides a positive return on investment, ROI. And you should start focusing on work that minimizes opportunity cost.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 01:02:47
When we reprogram ourselves to think in terms of opportunity cost, we are no longer thinking, 'Oh, is this a good use of my time?' Instead, you are thinking, 'Is this the best use of my time?' And it's a subtle but profound shift in our thinking.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 01:05:27

Resourcefulness beats resources

High agency is about finding a way to get what you want without waiting for conditions to be perfect or otherwise blaming the circumstances.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 01:11:55

Everything new starts as 10% of your time

I have found that approach very useful during planning... 60% of our time on incrementals... 30% I want to allocate towards big new initiatives... 10% I'd like us to allocate towards stability and infrastructure.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 1:09:45

Strategy is solving specific problems, not setting ambitious goals

A sure far way of identifying those is when you put on a bandaid and the bandaid falls. So, many organizations that are constantly just solving the same problem over and over again... you put the bandaid, but the bandaid doesn't work.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 01:01:18
Most execution problems that I encounter in a high performing environment where everybody has the right intentions are actually not execution problems, they are either strategy problems or interpersonal problems or cultural problems.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:54:49

Understanding beats assumptions every time

How does this make our users love Twitter more? Simple question. But then at that point I realized, yeah, we never really talked about that because we were so engrossed in all the other stuff.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 00:19:42

Metrics vs. roadmaps: Pick your religion

I have found that approach very useful during planning... 60% of our time on incrementals... 30% I want to allocate towards big new initiatives... 10% I'd like us to allocate towards stability and infrastructure.
Shreyas DoshiFormer PM, Stripe, Twitter, Google, Yahoo 1:09:45

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