Superhuman's secret to success

Before you figure out pricing, you must first figure out positioning. Once you understand your positioning, you can then move on to pricing.

For important decisions, you should be able to identify one reason that on its own supports the decision. All too often we rely on a collection of weak reasons to justify decisions.

As CEO, once you get to a certain scale, you can actually define what you want the role of a CEO to be at your company. The Superhuman opportunity deserves everyone who works at the company to spend as much time as possible in their zone of genius.

The "switch lock" is Vohra's technique for tracking actual work by messaging his executive assistant with "TS:" (task switch) notifications whenever he changes tasks.

This is a technique that I call the switch lock. What if I just did whatever the heck I wanted? What if every single time I change task I just Slack DM'd my EA and I said, 'TS:,' and then a few words for the task I was doing.

We should make business software like we make games, because when we make products like we make games, people find them fun. They tell their friends, they fall in love with them.

Viral factor measures how many new users each existing user brings on average; 0.7 means each user brings less than one new user.

There is no such thing as a truly viral product. Even Facebook in its heyday had a viral factor of about 0.7. The true secret behind virality is word of mouth. It is when one user spontaneously tells another user about your product.

You have to deliberately not act on the feedback of many of your early users, and this is at the same time as listening to people intensely and building what people want. It can't be all people.