Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

D2C isn't dead. Just the approach for how people did D2C is a bit dated. We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing.

Your product really wasn't your technology. Airbnb is nothing without its hosts, nothing. If anything, Airbnb's product was its hosts.

We are depleting inventory far quicker than our ability to replenish and the customers keep coming. We have about six days before we get to a place where we won't be able to serve those who've already made a commitment to Bobbie. So we need to turn off our site and stop growing the business.

"Secret shopping meeting" refers to Modi's branded name for legal approval processes at her formula company Bobbie, contrasting it with mundane "legal report outs on claims mishaps."

The power of branding the mundane is so successful. Having a secret shopping meeting is very different to potentially coming in and listening to legal report out in your claims mishaps.

It's now content, community and commerce, and building good content that is really smart SEO, that has the ability to drive people back to your site to be able to build you as a thought leader.