Lenny Distilled

Lessons on product sense, AI, the first mile experience, and the messy middle

May 18, 2023

Featuring: Scott Belsky (Chief Strategy Officer and EVP of Design and Emerging Products, Adobe)

9 quotes · 9 insights

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Build for 10x transformation, not incremental improvement

Sometimes, exceptions are the rule when it comes to doing something truly transformative and nothing extraordinary is ever achieved through ordinary means.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:52:05

Your users are lazy, vain, and selfish—design accordingly

In the first 30 seconds of using a new product, you are lazy, vain, and selfish. You want to get it done super quickly. You want to look good to your colleagues or to your friends. You want to feel successful very quickly by engaging in this product.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:09:20

Disruptive ideas look like toys until they transform everything

Sometimes, exceptions are the rule when it comes to doing something truly transformative and nothing extraordinary is ever achieved through ordinary means.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:52:05

Master AI tools now or become obsolete

Quite simply in one word, play. We all have to be playing with this technology. The risk of becoming more experienced in your career is you get stuck in your ways.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:38:28

AI is reshaping everything - adapt urgently or become obsolete

Our human potential has always been held back by the laws of physics essentially. The mundane, repetitive labor you need to do to get anything done is what holds back our ingenuity. AI gets us from workflow to flow.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:26:51

AI will flatten organizations and blur roles

We're entering the era where we collapse the stack in every organization where instead of having to go to someone for anything, you can kind of do more things yourself.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:29:52

Start with the problem, not the solution

The biggest mistakes that teams make is they become very passionate about a solution to a problem they're trying to solve as opposed to do everything they can to develop empathy for the customer that's suffering the problem.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:08:56

Simplicity beats features in driving real value

Everything you think you need to do, you probably only need to do half of it. Try to kill things and whenever you're adding things, consider what you can replace. Consider what you can also remove.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:24:24

Messages spread when they serve the messenger

People don't talk about a product doing exactly what they expected it to do. They talk about a product doing what they didn't expect.
Scott BelskyChief Strategy Officer and EVP of Design and Emerging Products, Adobe 00:15:09

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