Launching and growing a podcast

Try to be someone's favorite. Don't try to be everyone's okay podcast. I remember Tim Ferris was saying... he's like, 'I did an episode about how to make violins or something. And he's like, I was so fascinated about this. 80% of people were like, what is this episode? But 20% of people thought it was one of the best episodes I'd done that year.'

I want to work on a project that if successful makes everything we do as a company today feel like it's not that important because we did something that was 10 times bigger than everything we're doing today. And what we're doing now is just 10% of the company.

You think that customer research is all you need to build a product at a company, but figuring out how to create excitement internally and get buy-in from other teams because they're the ones that are going to build it. They're the ones that are going to help market. It's all a team effort.

Chris Hutchins hosts "All the Hacks" podcast and is discussing his guest selection strategy with interviewer Lenny.

I focus on what gets you excited, not focus on what you think will move the metrics. Because every time I have a guest where I'm like, 'I really think this person's going to move the metrics.' It doesn't. And then I interview someone who no one has ever heard of, and I get these emails like, 'Wow, that was such a good episode.'

Absolutely, do not start the podcast if you wouldn't do it for free, making no amount of money in perpetuity or as long as you want to experiment with. You are most likely going to start a podcast and it will not take off and be wildly successful.

As a founder, I was like every week I was like, 'Hey everybody, before we get started, this is the mission we're on, this is why we're doing it. This is the thing we're doing in the world.' And as a PM sometimes you're like, 'Well, I told people three weeks ago and I put it in that email that I sent out to everyone and it was in the top of the PRD, so why hasn't everyone understood why this product exists?'

What question someone said is, when you're at a dinner table, what's the thing that you talk about where you notice that everyone at the table is leaning in and trying to listen and pick your brain on and maybe sends you a text after?