I've run 75+ businesses. Here's why you're probably chasing the wrong idea. | Andrew Wilkinson

Day-to-day, good PMs will be asking 'why' as much as my six-year-old son does, which is a lot.

I want to see someone be able to get those inputs, be able to say, 'This is the path. This is how I learned why I put this path together.' And then... what are the little milestones that make you say, 'Hey, is this working? Is this not working?' And then make you either make a different decision.

No matter how boring it sounds on the surface, I think a really great product manager kind of casts something. It's like, 'Well, this is why it's so existential and this is why it's so interesting, and really rallied the troops up.'

Ambiguity is a big one for me, because at the end of the day, the PM job is really ambiguous. Good answers are people who put structure and a way forward through the ambiguity.