How to see like a designer: The hidden power of typography and logos

When it comes to judging logos, for instance, the days that I spend knowing exactly what I'm going to do and all it is me just moving little Bezier handles around and getting it feeling right and whatever, those are pure therapeutic zen for me.

For a lot of people, the brand should be somewhat invisible so that the thing itself becomes the star. If we think about the experiences that we have using products, sometimes the delight is the fact that nothing is getting in your way as you're using that product.

Understanding that nothing is ever 100% perfect, and the most you can aspire and get to is 99.8 or whatever. That last 0.2%, you could spend your whole life trying to do that, or you could move on and do other things and understand that it's nearly perfect.

Rather than taking breaks, I just take a break by working on something that feels fresh. That can be super helpful... The more homogenous your life and career and job is, the faster you're going to burn out, so just making sure that you have enough variety and all the things that you do.

My goal always when designing a logo is to design a logo that's so easy to use that you don't have to be an extremely skilled designer to design well with it.

I'm not opposed to Frankensteining options together... Some people will give you a menu and if you try to do that, it's insane and it tastes terrible. But for me, everything that we're doing, I feel like, mixes and matches fairly well.