What is it that they need to get promoted? What is it that they need to avoid failure? What is it that causes them a great deal of anxiety in the day-to-day of their lives or their work? And can you create some type of content product that is going to address this for them?
How Notion leveraged community to build a $10B business
December 11, 2022
Featuring: Camille Ricketts (Former Head of Marketing, Notion)
3 quotes · 3 insights
Watch Full EpisodeEmotional needs trump logical features
Press coverage builds credibility, not customers
Maintaining a wonderful relationship with the press, being straightforward, being that brand that is going to be accessible, I really think that that pays off. David Pierce published a story that said this is the one work-life productivity app that you'll ever need. And that was Notion's big break.
Growth compounds through small systematic wins
Not growing it so big so fast. One thing that we actually thought about pretty carefully was what a rate of healthy growth would be. If you grow to something like, oh we have 5,000 ambassadors, which feels really good to say on a website, the conversation is actually very muted because people feel like they're speaking to an auditorium.